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This system plugin makes use of Tynt Insight which automatically adds a link back to your original content with every copy and paste done by users. The attribution link ensures you get credit for your work, drives new visits back to your site and improves your SEO results.

So benefits are:
To driving traffic (sites using Tynt Insight have seen double the amount of visits to individual pages via this automatic attribution link) , improve search rank and get immediate SEO benefits by generating more links back to your content that are search engine visible and measure engagement (to find out exactly what your readers engage with most.)
Download Joomla SEO plugin - SEO Booster joomla 2.5