If an online store opens in the woods, does it make a sound? Just like the mystery of the falling tree, you’ll never know your website’s potential for e-commerce success unless you get people to pay attention. You may have designed a beautiful website on WordPress and incorporated an excellent online store with Ecwid, but until you start using smart Search Engine Optimization (SEO) techniques, you’ll never know just how much you could grow your business.
Follow these 5 SEO tactics to effectively increase your search engine rankings and drive more traffic to your website.
1. Index Your Store using Google’s AJAX specifications
Ensure that search engines can find your products by making sure that your store is properly indexed. Most of Ecwid’s major plug-ins will automatically do this for you, but you can take steps to use this powerful tool on any site with your Ecwid store.
2. Target Specific Audiences
Focus on delivering high quality content and products that target your customer base specifically. Search engines, including Google, are increasingly responding to unique content, not just keyword usage. People are more likely to click through to your site and stay there if you provide them with fresh, useful content and products that they can’t find anywhere else.
3. Mobile Optimization Is On The Move
Over 50% of Americans own smart phones and more than a third own tablets according to a Pew Internet study. Make sure that search engines and your potential customers are finding you by developing a mobile content marketing strategy. (And let’s not forget about the benefits of having a mobile optimized store like Ecwid!)
4. Social Media Keeps You In The Loop
Google and other big search engines are increasingly looking to human signals from social media connections, including shares and mentions. By developing a strong social media strategy and a following on platforms such as Facebook, you can optimize your site’s visibility to search engines and increase your reach.
5. Build Your Brand Not Just Links
Developing a brand that people will consistently recognize increases the likelihood that your content will be shared, and thereby drive up your search engine rankings. Useful content that contains inbound links to your site will draw a larger audience to your store as people share your content through social media and other sites.