101 FREE SEO TOOLS

Nowadays, anyone can build a website. Free online services make it easy for even the non-technical user to create one. But, what do you do after building and launching a website? How do you get it noticed? How do you distinguish your site from another?

The answer is to come up with an SEO strategy. SEO or Search Engine Optimization is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. Of course, the process involves a number of steps: researching the web, monitoring your competition, tracking your online stats and anticipating your target market’s search engine habits. Sound impossible to take on?

Fortunately, just as you can DIY and create a website, you can also DIY and craft your own SEO strategy. To help you get your website to the top of the Search Engine Results Pages (SERPs), we take a look at 101 Free SEO tools, techniques and resources (available for either download or online usage).

Use these tools to find and research actual search terms people enter into the search engines to find a website they’re looking for.

Softwares

1.Traffic Travies

Free Market Research SEO and PPC optimization tool

Traffic Travies is a free to download software which covers many aspects of SEO. It’s an all-in-one SEO tool that combines market research tools, SEO and Pay-Per-Click campaigns, optimization tools and competitor research tools.

2.Keyword Tumbler

Keyword Research Marketing Tool
Here’s a freeware tool which takes an existing phrase and creates several new variations. It mixes the words in the phrase and gives you all possible variations. A useful tool to get a list of possible search engine phrases.
3.Keyword List Generator
A more advanced keyword generation tool with many useful options. With Keyword Pad you not only generate keywords list, but can also manipulate them–remove duplicate keywords, sort keywords, remove unwanted words and characters, find and replace a term, merge lists etc.
4.Primitive Word Counter

Keyword Density Calculator

Primitive Word Counter is a valuable SEO tool which calculates the density of a keyword in a given paragraph. After finding the density you can also save the result in .csv format. Completely free to use, no installation required.

5.Keyword Analyzer


Free tool for keyword gathering and result estimation

With this tool you can compare the competition against the demand of a certain niche. Keyword Analyzer takes your main keyword, generates a list of 100 related keywords and then shows you the number of searches for that keyword on popular Search Engines like Google, MSN and Yahoo

6.SEO Surf

SEO Analysis Tools

This tool allows the users to shortlist, follow up and manage potential link partners, eases backward link management and finds keywords related to the base keywords. Users can get time based reports and export them to html. A useful tool for novices as well as experienced Search Engine Optimizers.

7.Xedant Keyword Harvester 1.1

Keyword Harvest Tool
This tool harvests information from the top 10 web pages which appear in a search query on Google against one or many keywords. The information includes Keywords from Meta Keyword Tags, Web Page contents, Title Tag, H1 to H5 Tags and Image Alt Tags etc.

Online

8.Google Keyword Tool

Google Keyword Tool is a free tool from Google which gives ideas about new keywords. It takes a keyword, phrase or a URL of a web page and gives out a list of related possible keywords
9.Search-based Keyword Tool

Keyword Tool with additional Functionalities.
This tool has all the properties of above mentioned Google Keyword Tool plus it generates keywords as well as landing page ideas highly appropriate and specific to the given web page. It also helps you identify advertising opportunities that are still unused in the AdWords ad campaigns of user.
Free Keyword Tool
10.Keyword Density Analyzer


Keyword Density and Word Depth Calculator

This free online tool helps you to determine a keyword’s density and depth measurement. Keyword Density Analyzer takes URLs, Keywords and Stop Words as input and outputs the Word and Character Density as well as whole Keyword Density.

11.Niche Watch11


Niche Keywords Research Service.

Here’s a free competitor analysis tool which gives you output against a keyword. This online tool gets a keyword or phrase and gives you an analysis of the top 20 competitors against that keyword.

12.Google Suggest Keyword Suggestion Scraper Tool

Keywords Suggestion Tool

This tool gets keyword from users and grabs the top queries from Google Suggest, Google search result counts, and links them to the SEO Book keyword suggestion tool to give users a list of Keyword Suggestions related to the original one.

13.Free Keyword Suggestion Tool


Keywords vs Search Volume Estimator

Free Keyword Suggestion Tool takes a keyword from users and generates a list of Top 100 related keywords. Along with the list, you’ll get an estimate of the daily search volume against each of the keywords. It comes with an Adult Filter feature with options of “Remove Offensive” and “Remove DubiousRemove Dubious ” keywords.

14.Keyword Suggestion Tool – Keyword Popularity Tool


Keyword Suggestion along Popularity.

Another helpful keyword suggestion tool, which also informs you about the most popular combinations. Some of the features include Search for related terms and common misspellings, Seasonal Search Trends, KEI Analysis and Keyword Density Analysis.

Browser Plugins

15.Google Semantics 2.2


Firefox Add-on

This Firefox add-on helps you get a synonym for a keyword during a search on Google. This is also known as Latent Semantic Indexing (LSI) and is a vital element in Search Engine Optimization and article writing.

16.Alexa Toolbar


SEO Toolbar

A handy SEO toolbar for Internet Explorer users. This SEO toolbar has features that let you view the stats on any site you visit: related links, traffic trends, Alexa traffic ranking and more. Definitely a tool to check out.

17.SearchStatus 1.29


Firefox Toolbar Extension

SearchStatus is a free extension for Firefox. Check how every website in the world is performing. For every site users visit, you can view its Google PageRank, Google Category, Compete.com ranking, Alexa incoming links, backward links from Google and more.

18.MetaTags 2.3.5.2


Firefox Sidebar Add-on for SEO

As a free sidebar add-on, MetaTags conveniently displays the meta-information of web pages like meta tags and links. This tool also helps in finding duplicate keyword phrases and few other SEO jobs.

19.Web Developer

Firefox, Flock, Seamonkey Extension.

Designed for Firefox, Flock and Seamonkey, WebDeveloper adds a menu and a toolbar to the browser with various web developer tools. It can work on several platforms including Windows, Mac OS X and Linux.

Ranking Tools

20.Web Tools


Ranking and related Tools.

Web Tools is a compilation of links to free online SEO Resources. Get tools related to Search Engine tasks (Backlink Checker, Cloaking Checker, Google Datacenter Search etc), Domain Checkups (Alexa Traffic Rank, Broken Line Checker, Domain Lookup etc), and HTML tools (HTML Optimizer, Link Extractor etc)

21.PageRank Lookup

Page Rank Checker

Here’s a Google toolbar extension that allows you to check the PageRank for a website. Users can enter a list of URLs and it’ll return the PageRank value for each one. Find out which competing websites have a higher PageRank value, a higher traffic rate and a higher search engine position.

22.Rank Checker

Search Engine Ranking Tool

It becomes an easy thing to check your search engine rank with a Search Engine Ranking tool. Rank Checker requires only that you create a free account before using the tool. It takes Web Pages and Keywords from users, returns search engine rankings and then stores them for easy comparison later.

23.Check Google Pagerank


Positioning Estimation Tool

Another easy-to-use, free tool for determining the rank of a page in a typical Google search. Check Google Pagerank facilitates your page rank without the need to install a Google toolbar in your browser.

24.Google Rankings


Ranking Tool for popular Search Engines.

There are a number of different search engines users can use. This tool provides you with an easy and efficient way to check the Rank of a website in one or all of the most popular search engines online including Google, Yahoo, MSN and Ask.

25.SEO Rank Tool


Ranking and Backlink Tool

This is a simple, yet powerful tool. Use the SEO Rank tool to easily check your website’s page rank, back links and much more.

26.Rank Checker


Ranking Checking Tool for Firefox

Rank Checker is a free extension for Firefox. It allows you to use your browser to easily check your site’s rankings in Google (both US and international), Yahoo, and Microsoft Live search. According to the developers “This tool is designed to be quick and easy to use, but to also give you the opportunity to gain the level of insight needed to compete with other SEOs at the professional level”.

27.goRank


Professional SEO Ranking Tool

goRank offers you free SEO tools including a keyword rank tracker, keyword density analyzer and link popularity checker. The site also contains several useful articles related to SEO.

Monitoring Tools

28.Alexa Site Information


Website Monitoring Tools

This free site lookup tool allows you to enter the URL of your website and get detailed information and insight on your site’s performance. Find out your traffic stats, other related site links, keywords and demographics.

29.Site Meter


Real Time Reporting Tool

Learn more about your audience. As a real time website tracking and counter tool, Site Meter is an easy to install tool for users looking to better understand who is visiting their Websites, where users are coming from and where they are going within the site.

30.Traffic Estimator


Google Traffic Estimation Tool

Here’s a simple and powerful free tool from Google. Traffic Estimator takes keyword lists, daily budgets, target language and locations, and gives you the quick traffic estimates for new keywords without adding them to an account or using the AdWords sign-up wizard.

31.BackLink Watch


Backlink Checker

BackLink Watch is a powerful tool which takes the URL of a website to get complete detailed information about the quality and quantity of backlinks pointing to the website. It’ll show “anchor” text, pagerank, total outbound links on that page, and nofollow flags for each of the inbound link available.

32.Quantcast


Website Evaluation Tool

Quantcast is a decent tool for understanding your website’s value to advertisers or, for SEOs, taking a peek under the hood of your competitor’s site.

33.SEO for Firefox


Page Ranking Extension for Firefox

SEO for Firefox pulls in many useful marketing data points and makes it easy to get a whole view of the competitive landscape of a market.

34.SEO Trail


Search Engine / Social Networking Performance Monitoring Tool

SEO Trail is an SEO Tool for Search Engine as well as Social Networking Tracking. It monitors how well a site is performing across various indexing and ranking platforms.

35.GoingUp


Document and Image Converter

With GoingUp, you can find out about your visitors, where they came from, what pages they visit and what technologies they use. The GoingUp dashboard can be customized to show relevant information about a given site’s performance.

36.Pingdom GIGRIB


Website Monitoring Tool

Here’s a website monitoring tool which checks for a website’s up and down times. If this sounds like a tool you can use, you’ll need to be signed up with the GIGRIB monitoring network.

37.SEO Monitor


Video and Audio Format Converter

SEO Monitor is a is a stats system which updates user stats every 7 days and adds updates in the Pagerank , pages indexed and backlinks.

Website Optimization Tools

38.Social Poster


Social Bookmarking Tool

Social Poster is a tool which allows its users to automatically submit their prepared tagged articles with a link to target resource to a large set of social bookmarking sites.

39.Google Analytics


A popular free tool from Google. It gives you important insight about your own website traffic. Get informed on how users interact with your site and optimize on it.
40.Social Marker


Social Bookmarking and Promotion Tool

Social Marker is a free tool designed to quickly bookmark a website across 51 of the top social bookmarking sites out there. You can use this tool to help promote your site. Social bookmarking sites include: Digg, Reddit, Delicious, Twitter Spurl, Sphinn, Technorati, Fark, Google Bookmarks, Slashdot, and much more!

41.Website Optimizer


Website Testing and Optimization Tool

Website Optimizer is another free tool from Google which helps you test and optimize the content and design of your site. You can increase revenue and ROI quickly and easily, whether you’re new to marketing or not.

42.Web Page Analyzer


Website speed Test

Web Page Anaylyzer is a website speed analysis tool. Input the URL of your website to calculate the page size, composition, and download time as well as the size of individual elements. The tool sums up each type of web page component. It also offers advice on how to improve page load time based on the results generated.

43.Copyscape


Anti Plagiarism Tool

Copyscape is a free tool to check whether your website contents are being copied. It makes it easy to find duplicate content on the Web that is ultimately stealing your audience. All you have to do is type in the URL of one of your webpages and Copyscape will find sites that have copied your content.

44.Search Engine Spider Simulator

Spider Simulation Tool

Here’s a free and simple tool which helps you to simulate a Search Engine by displaying the contents of a webpage exactly how a Search Engine would see it. It also displays the hyperlinks that are crawled by a Search Engine when it visits the particular webpage.

45.Web Page Analyzer


This simple tool reads the page you specify, and puts it through a few basic tests to see if it qualifies as ‘search-engine-friendly’ for the phrase specified. It then gives a report on the good, and the bad points of the page in SEO terms.
46.BuiltWith


Website Optimizer

Optimize, Track, Compete. BuiltWith is an optimization and tracking tool which speeds up your website SEO. It monitors the website for problems which could potentially cause you search engine optimization issues.

Sitemap Tools

47.XML-Sitemaps

Sitemap Generator

This site helps users to create their XML, ROR, Text and HTML Site Maps Online. These sitemaps can be submitted to Google, Yahoo and other search engines to help them crawl your website better.

48.SitemapDoc


Google Sitemap Generator and Editor

To work with this tool all you need to do is type in your URL and the SitemapDoc tool will create a map of your site. Edit Last Modified, Change Frequency and Priority options for individual pages that can be reviewed as well.

49.AutoMapIt


Sitemap Creation Service

AutoMapIt is a collection of webmaster tools to help your web site do better in the search engine rankings. It produces site maps for websites including static pages, dynamic pages, blogs, forums, online product catalogs. AutoMapit makes sure that the website ranks quickly and is clear of any issues that push the search engines away.

50.GWebCrawler & Google Sitemap Creator


Source Code Web Indexing Engine

GWebCrawler & Google Sitemap Creator is a free site Indexing tool with must-have features: Include only if URL contains field, Exclude URLs containing field, URL variables to parse out, Create Google Sitemap XML file, and See the Queue list while processing etc.

51.Free Online Sitemap Generator

Sitemap Generator

This tool gets your website URL and optional parameters and generates a sitemap file-free of cost.

52.Free site map creator

Sitemap Creator Tool

Free site map creator is a free desktop application which is free and easy to install. It exports your directory structure to a file which can then be used to create sitemap of a website, or to print the contents of a folder.

53.XML Sitemap Generator

XML Sitemap Generator

This tool is a professional XML sitemap generator toll which allows you to automatically generate XML sitemaps for a website. With XML Sitemap Generator, you can keep up-to-date, edit your sitemaps, upload them to a web server and submit them to all search engines that support XML sitemaps.

Research Tools

In this category, you’ll find a number of SEO related research tools that can help you, as a website owner, with the research needed to optimize your web content. Track your competitors, find the most popular links, and get updated with emerging trends. The following tools will make it easier.
54.Link Popularity Tool

Back Link Analyzer is a free toll to check link popularity and also helps in link analysis. It give you reports explaining what anchor text is linking into a page or site.
55.Yahoo Site Explorer

Back Link Checker

This free and powerful tool from Yahoo helps users to explore all the web pages indexed by Yahoo! Search. You can also view the most popular pages from any site. They can dive into a comprehensive site map, and find pages that link to that site or any page.

56.Quarkbase


Website Information Tool

Quarkbase is a database which stores information about websites website. On this site, you can share your user experience, express your views, connect to websites and find up-to-date information. Good for tracking your own and your competitor’s website.

57.SEO Link Tool

This is a free Back Link Checking tool which generates a complete site analysis for the user. Get information on the amount of back links, indexed sites, and Google Page Rank for a site.
58.Back Link Checker

Website popularity is becoming increasingly important, as many search engines are using this information as a ranking criterion. This Link Popularity tool by Addme.com helps you by informing you about the number of websites that link to your own.
59.Back Link Checker

This is another free Back Link Checking Tool. It takes an inputted URL, Link Type and Query Length and gives you useful information: Number of Links to a Domain, Number of Links to a Homepage, Pages Indexed, Deep Link Percentage, All unique linking domains and their IP addresses & unique c block addresses.”
60.Link Cloaking Tool

This SEO Cloaking Tool is free to download and allows you to cloak your links. According to its developers, “you can boost your click through rate by at least 200%”

Trend Analysis Tools

61.URL Comparison Tool

This free tool allows you to enter up to 100 URLs and then compare them on various rankings. You can also compare specific pages, in addition to the primary domain.

62.URL Strength Checker

Trifecta is a free tool which takes a website’s URL and gives you information about the number of sites/pages that link to the site, the number of times their brand is mentioned on the web and how much traffic their site receives.

63.Indexed Web Pages Finder

As a simple yet efficient tool, Search Engine Saturation takes a few website URLs and compares them against each other. The information provided back includes total number of pages in each search engines index, which of their pages are showing up in the search engines and how their competitors are performing in search engine results.

64.SEO Tools for Webmasters

Another set of free tools from Google which helps you see how your site is performing in Google’s search results. You can troubleshoot potential site problems, build Google-friendly sites, ensure that Google can find all your web pages, drive traffic to your site, and remove pages from Google’s search results if needed.

65.SEM Tools

Keep up to date with new web trends, key words and popular links. Here are three free and helpful tools offered by Marketleap: Link Popularity Check, Search Engine Saturation and Keyword Verification Tools.

 

66.Web Site Analytics Tool

Mint is an excellent and easy to install tool. Highlighted features include breaking down a specified site’s activity from the past day, week, month and year as total page views and unique visitors. Check out the site and find out what else Mint can analyze about trends and websites.

67.Competitor Statistics

This tool is free and easy to use. It helps you track statistics about your competitor’s domains. Statistics include Alexa Traffic Rank, Age of the domains, Yahoo WebRank, Dmoz listings, count of back links and number of pages indexed in Search Engines like Google, Yahoo and MSN.

68.Keywords Demographics Tool

This is a free to use tool from Microsoft adCenter Labs. It takes inputted keywords separated by semi-colons and predicts the impression count and predicts demographic distributions.

69.Web Trends Analyzer

Hot Trends is a free tool from Google Labs and can be added as iGoogle Toolbar. Find out what’s on the public’s collective mind, the day’s top 100 fastest-rising search queries in the U.S., and what the search activity looked like over the course of a particular day.

Competitor Research Tools

If you need tools to help you work with PDF files more efficiently, read on to find just the right add-on.

70.Search Engine Marketing and Optimization Tool

Web CEO is a powerful tool to use in the SEO industry. It helps you retrieve a list of keywords and key phrases that will bring the most targeted visitors to your site, optimize your web pages for top-10 positions, and manage pay-per-click campaigns from a single unified workspace.

71.Meta Search Tool

Myriad is an ad free Meta search tool by SEOBook.com. This search engine allows users to combine the results of Google, Yahoo, MSN Search and Ask Jeeves in one set of results. The results can be conveniently exported in a CSV file.

72.Keywords Number Definition Tool

SEO digger is a free tool which allows users to study which keywords can be used to find a given domain in Google or MSN. It also lets to analyze any site and documents–both of users and their competitors.

73.Search Engine Rankings Analyzer

This free application allows you to compare a keyword’s rankings from one search engine to another. You can also calculate the overlapping of links between the two sets of results.

74.Competitors Info Tool

As a free spying tool, SpyFu helps you determine which keywords your competitors are buying and which ones they’re optimizing their site for. You can compare websites and spot crucial strategies too important to pass up.

75.Analytics and Comparison Tool

Compete is a web analytics and comparison services provider. Build and optimize search marketing campaigns that create brand awareness, drive site traffic and increase sales. Its Compete Search Analytics tool helps you come up with new keywords to help drive traffic to any domain, identify gaps in users search strategy and track their performance against competitors and peers.

76.Search Volume Comparison Tool

With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties.

77.Page Rank and Back Link Aalyzer.

Get assistance with finding Ranks and Back Links about your website. Xinu also has additional options of showing or hiding syndication, validations, social bookmarks, ranking, backlinks, indexed pages, diagnosis, domain and screenshot.

78.Internet Archive


Texts, audio, moving images, softwares and web pages collections. Internet Archive is a non-profit organization which was founded to build an Internet library. Among other things, Internet Archive is a huge collection of archived web pages. Find out how old a website is, what it looked like in the past, and get ideas for your own .

Resource

In the end, articles, blogs and news about SEO tools, techniques and trends will help you to better understand the concepts of Search Engine Optimization. To that end, we have also include some of the top notch providers of SEO services for your review.

Blogs

79.SEM Blog

Search Engine Roundtable reports about the most interesting threads taking place at the Search Engine Marketing forums. Some of the most recognized names at those forums are listed and hence, Roundtable is able to report on these threads.

80.SEM and SEO Services

SEMLaguna provides Internet Marketing solutions and services and guarantee to deliver significant benefits to user’s business. Users can tap into SEMLaguna’s On-page and Off-page Internet Marketing experience that will help their brand your company and/or product.

81.SEO and SEM Blog

SEOmozBlog keeps its visitors up to date with the most current News, Tips & Highlights from the search marketing industry with the daily SEO Blog.

82.Personal blog of Matt Cutts

Matt Cutts joined Google as a software engineer in January 2000 and is currently the head of Google’s Webspam team. This is how Matt Cutts introduces himself and where he gains his experience from. This is his personal blog with emphasis on Google’s role in SEO industry.

83.Personal Blog of Michael Gray

This is personal Blog of Michael Gray. His experience in SEO includes his position as webmaster for a major specialty retailer involved in web development and website management since 1998. On his blog you’ll find out about search engines, SEO, SEM, the internet, business and the media.

84.Internet Marketing News and Views

This site brings the latest news, rumors and reviews of all things related to internet marketing and online advertising.

85.Personnel Experiences Blog

Here is another SEO voice. This time the blog is about the personal experiences of Neil Patel in successful online marketing.

86.Internet Marketing Blog

This is TopRank’s internet marketing blog with highlights on digital PR, social and search engine marketing.

87.SEO News Blog

Designed and maintained by Chris Pearson, this blog covers the latest news in the SEO and SEM industries.

Resource Sites

88.SEO Resources

If you’re looking for resources with a personal voice, here’s a blog about several useful and important resources for web masters and SEO optimizers.

89.SEO Guide.

This is a guide providing an overview of the many processes, techniques and strategies used by professional search engine optimization specialists.

90.SEO News

If you’re looking for information and news on search engine marketing, searching issues and the search engine industry, check out Search Engine Land.

91.Search Engines Tips



Search Engine Watch presents tips and information about searching the web, analysis of the search engine industry and also helps to site owners trying to improve their ability to be found in search engines.

92.PromotionWorld


PromotionWorld is a site for free search engine promotion, full of tips and tricks to help webmasters promote their sites for free!

93.Web Portals Guide and Blog

Traffick charts the rise of search engines with a special eye toward the business side. Find out how the search engine marketing is changing and how everything and anything is sold and marketed using the internet.

94.SEO Forum

Here’s an SEO Forum with several Tips and Tricks, Techniques, Resources and Advices and Design and Usability information articles.

95.Search Engine Marketing forum

On this site, you’ll find out persoanlly about Search Engine Optimization Techniques and Search Engine Marketing Industry Discussion Forums at JimWorld.

SEO Services/Blog

96.SEO Services

The Official site of SEOmoz which provides companies around the world with consulting, Internet marketing and search engine optimization services.

97.SEO Services

Site of SEO Design which specializes in organic search engine optimization services for Google, Yahoo, and MSN.

98.SEO and SEM Service Providers

This is a website resource of SEO and SEM services providers SOCIALSEO.com. They claim to provide clients with clear Internet marketing strategies that increase traffic, link popularity, and website conversions.

99.Outsource Link Builders

Harvest SEO is a service provider for SEOs. They offer their services from very small businesses to outsourcing non-core business services.

100.Outsource SEO Services

Outsourcing4u is a UK based SEO organization that provides users with the best search engine optimization services and web-development work at a fraction of the price that they would normally pay in the UK, US & Europe.

101.SEO Reporting Tool

Sheer SEO automates tedious SEO tasks including data collection and report creation and provides a clear and visual image of overall SEO performance of any Website. SheerSEO is a free tool that requires you to sign up. However, after an account is created, the SEO indications are monitored, and alerts are sent when changes occur.

Select the most suitable tools for you, build your knowledge level, and remain informed about the latest search engine trends and techniques. These tools will help you work your way towards the top of the search engine ranks. Get your website out there!

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